1. What do you do? 

We help people make smart choices about their money, so they can pursue their goals for the reasons that are important to them.


2. How do you deliver on helping people make smart choices?

Our job is to orchestrate the written plan with the goal of ensuring the greatest probability that the plan unfolds well.

We begin with a conversation about what is important about money to the client. We then identify the specific goals of the client, and based upon that information we determine whether there is a mutual “good fit.”  If there is a mutual agreement we then proceed with the development of the plan.


3. What kind of clients do you serve best?

The best fit for us is someone who meets the following:

  • Is serious about achieving their financial goals.
  • Is willing to work with an advisor.
  • Has an income and/or asset structure that can meet our recurring revenue minimum.


4.  What keeps you in the business?

The satisfaction of seeing people progress through life’s various phases in a financially successful way is what keeps us in business.

It is inspirational to see clients become empowered by their smart choices, and fulfill their aspirations with a genuine feeling of success and accomplishment.  It gives us a sense of satisfaction to know that we have made a difference in people’s lives as it pertains to money.  The result of smart choices enables clients to enjoy more fully those things that are more important than money, such as family, friends, hobbies, charitable interests, and the like.


5. Exactly how do you charge?

We charge a fee for developing the comprehensive financial plan, based on the complexity of the initial plan.  We may also be compensated by concessions on products that may be purchased if the client wishes to implement through us.


6. What exactly do the clients get for what they pay for?

The following are 12 deliverables that a client can expect:

  1. Financial Road Map which includes a conversation about values (what is important about money to the client) and the client’s specific goals.
  2. Thorough review of current financial situation.
  3. Development of comprehensive written financial plan, including cash flow, net worth, education, accumulation, insurance, retirement, and estate planning.
  4. Specific recommendations and action items specific to the client’s plan.
  5. Implementation assistance around the recommendations.
  6. Assistance in connecting to a tax professional or coordination with current advisor.
  7. Assistance in connecting to a legal professional or coordination with current advisor.
  8. Coordination of plan with changes that may be made due to a change in estate plan, retirement plan, or other key event.
  9. Connection to our toll free phone number, best in class service team, emails, newsletter, and ongoing service needs.
  10. Establishment of our online investment tracking program for the client to use in tracking their various investments.
  11. Schedule for subsequent reviews of, at least, annually to review and update the plan.
  12. Tracking of progress against goals completed at annual review


7. Why should I work with you?

You should work with us if you sense that we can bring value to your situation, as determined by the initial interview.  The initial no obligation meeting is generally an excellent indication of what direction we should proceed.

Many of our clients are willing to discuss their experience with our firm, and can be made available upon request.


8. What is the process if I become a client?

The client care cycle can be described by this Flow Chart.


9. What makes you think I would make a good client?

That is determined at the initial interview, as we get acquainted and assess the current financial situation in relation to where you might be going.


10. How can I be certain I can trust you?

Trust is something that is initially granted, earned over time, and maintained by delivering on what is promised.  Trust is a requirement of any business relationship and is at the heart of all successful relationships.

The initial client meeting is designed to determine whether a formation of trust can be established.  The ongoing trustworthiness is proven over time.